WE WILL BEGIN 2021 WITH BUSINESS AS UNUSUAL

What is set to be the future of business in 2021?

The 2020 year gets recorded in history for the life-threatening turbulence it created and paralysing the entire economy. The subsequent rise of the ‘New Normal’ has dramatically diverted businesses to operate on a new canopy. After everything being disrupted, waiting to go back to the same old would be futile. Therefore, companies are reinventing themselves by embracing pandemic-driven change.

Stimulated by the experience of remote work during the crisis, companies have got inclined towards shifting their employee model to one that values skills-based mobility and contributions instead of location-based work and standard functional expectations.

Across a wide range of industries, small or big, we see companies now leveraging on technology to make a paradigm shift in their business operating models. Not stopping here, enterprises are now seen planning to scale up to launch broader transformations.

Technology by large shall have a critical role to enable businesses with robust platforms, architecture, and digital solutions. The coming era would be of a human-machine partnership where disruptive technologies such as artificial intelligence, robotics, virtual reality, augmented reality and cloud computing, will transform our lives and how we work over the next decade.

The future foresees more of automation with Cloud, AI/ML, IoT, and Data Science take a leap to elevate business models and help them withstand unforeseen situations like these.

How do you make digital strategies more sustainable for your business?

Business adaptation to digital times goes far beyond the adoption of latest technologies, digitization of processes or new ways to interact with market audiences. After over two decades of our existence as digital accelerators, we pursue putting digital to the core of all business strategies with a global holistic approach for businesses to survive and thrive in these changing times.

NeoSOFT Technologies adopts a two-fold method. First, we identify the technologies that are most likely to have an immediate impact on business over the next three to five years. And second, we offer educated insights on how those technologies could change the way business is conducted.

Reinventing business models and offerings with more digital to the core, achieving customer experience, refreshing cultures and habits, and adjusting governance, ecosystems and skills become the key factors to be considered while devising sustainable digital strategies for our clients.

With work-from-home options how can technologies like AI, IoT, Quantum computing, etc. connect employees more efficiently and effectively with their work?

Technology has redefined remote working forever. With a sudden imposition to work from home culture, the experience has become quite challenging due to daily routine disruptions, non-workplace environment, uncertainty, and communication gaps.

Emerging technologies such as Cloud, AI, IoT, Computer Vision, Deep Learning, and many more have paved the way to enable employees to seamlessly perform their routine drill of communication, collaboration and data management. These technologies elevated to offer business continuity solution to the education, healthcare, retail, logistics and other private and government sectors too.

Introducing innovative technology platforms/tools for e-meets, customer support, sales, logistics, transactions, and various such digital communication tools have not only assured seamless remote work but has also helped retain the employee morale and engagement factor at its usual peak. Technology has certainly become a game-changer and enabled companies to define new norms of workplaces.

Ways operating models can be digitally redesigned to ‘anywherise’ work

A flexible workplace has now become a core component of many organizations. With the majority of global teams working remotely, technology takes the front seat to deliver a seamless experience. Transitioning to a ‘work from anywhere’ mode requires focus on technology, security, human resources and facilities. A perfect amalgam of these 4 ingredients can then enhance the ‘New Normal’ to the next level. Employees should be considered first to devise the right set of applications, data and devices as each employee persona has different needs to be productive. Provide the right technology – devices, peripherals, applications, security and connectivity – to enable workers to collaborate regardless of where they are. It’s essential to simplify IT consumption by modernizing the delivery of hardware or empower them to access the best facilities to the end-user. In this entire drill, tight security policies need to be in place so that the data and IT assets are secure, protected and available.

How can technology and going digital build work practices that do not lose the social and economic value of the traditional methods of working from an office space?

Technology has also changed the way of how we engage with our teams and employees. In COVID times people are not working in cubicles, they are working in isolation and are in need of something which can uplift their morale and boost their motivation level. Digital employee engagement tools and platforms are introduced to influencing the intrinsic and extrinsic morale of employees. Technology is aiding HR teams to develop better communication channels that foster transparent, empathetic, and timely internal communication which not only ensures work continuity but also enables monitoring employee health and wellbeing.

Exclusive interview by ‘The Bridge Chronicle’ with our Director, Mr. Nishant Rathi. Click here to read.