Higher Foot Traffic for a Retail Giant Across the Middle East
A UAE-based powerhouse in retail, real estate, malls, and leisure operates one of the most diverse footprints in the region, comprising 29 malls, over 460 outlets, and more than 600 VOX Cinema screens, spanning the Middle East, Africa, and Asia. With millions of visitors moving through its properties every year, the organisation’s digital presence needed to match the ambition and scale of its physical one.
The problem wasn’t visibility; it was cohesion. Shoppers moved between malls, stores, cinemas, and loyalty touchpoints with no single thread tying the experience together. Events went unnoticed, promotions missed their audience, and a loyalty programme that had real commercial potential was held back by the absence of a modern digital layer.
NeoSOFT engineered a unified mobile application that brought every part of the customer relationship, navigation, events, loyalty, and personalised offers, into one cohesive experience.